Research Conventions and Codes

In our commercial, we will be advertising the product Nike. These commercials entail different camera angles, shots, and movements with different edits and mis-en-scene. These commercials usually take place in daylight for natural lighting on a track field.The camera angles usually start from low angles to eye level angles then zooms out to show the actual body and the establishing shot.These directors usually use pan and tracking shots to follow the athletes as they warm up and run.

In these commercials, there are props and costumes such as spikes, water bottles, workout clothes/accessories, hurdles,and blocks.The actors use these props when filming to make the commercial more realistic. The sound in these commercial includes diegetic sounds, voice overs, internal diegetic, ambient sound and no sound when the actor is breathing really loud. In the film Forrest Gump, Jump Cut was used to show a passage of time and the majority of the time, the commercials are usually 30 seconds but the time it takes to run is longer than that The most important thing is to zoom into the Nike sign to emphasize that ,that is what the commercial is about. Medium close up and close up are used a lot but extreme close ups will be necessary if you want to depict sweat and muscles. Specifically, in our commercial we want to show a pov shot for viewers to see what the runner is seeing. The starting and closing includes iris and iris out of the logo for more emphasis.