Editing the Commercial

Before the editing process started, I reviewed the notes on how to properly edit the videos. Due to the computers not working today the main thing is reviewing the notes. We do our blogs in pinnacle studios but before we get to that we have to dump. Dump-in includes connecting the SD card to the computer and making available on the computer. Because of the amount of computers not available and time restraint, I decided to upload the footage to my thumb drive and google drive. That way, if anything happened we would still have accessibility to our footage. Luckily, I was thinking ahead of time and being reasonable and added these videos to two different sources. This way we will be set the next time that we try to edit our blog. Also, being considerate, of a member is missing they can easily go to google drive to get the video on the website. A more tangible aspect is having the thumb drive so that we can get access to our videos anywhere. 

The editing process. We will be doing our editing in pinnacle studios. The videos that we have either through our desktop, google drive or thumb drive will be uploaded on pinnacle studios. Because the video was not in DCIM, I went to ACVHD then BDMV then stream to view our video. On the screen, I went to edit screen, file then new movie. There I was able to import the footage. After that process the videos are able to view. As I listened to some of the videos, I was able to choose which videos I wanted. They were already in order and set. I just uploaded the videos  to AV 2. In there we were able to view the videos fully and see where we needed to edit it. 

Because of the time and the computers not working, the cutting process did not start. We saved the actual raw footage of everything together so that later on, we could see our improvement in editing. To cut, it was taking a while. In my notes it states that we should start cutting before the scene we don’t want. There is a razor blade that is visible that you click to edit the overall video. For help, I asked my other members for help but we were confused for a while. We resorted back to our notes to understand but it was still confusing. My plan was to do more research and be prepared for the editing process. I wanted to retry the process of cutting out video and somewhat being close to finishing. That was not able to do so because of the computers not working, sadly. With very hopes by next class we will be able to do our editing properly. 

Filming the Commercial

To start off , before the filming process, I made sure I was prepared. Knowing that I was filming the next day, I got all my clothing attire ready. I contacted my group members to make sure they were prepared so that we could film our commercial with no distraction. Considering the fact that we needed every member to film and it wouldn't follow up with the storyboard, it was very important to me that we were all ready. The day of filming has arrived and passed. The process was very smooth with only one big bump but I was still able to put in the work I planned on doing. As I walked to class, I reminded myself  how necessary it is for me film my commercial to the best of my ability. As class started, I changed into my track attire and walk towards the track field. A Lot of students were on the track and that triggered me because from what I learned in class, we cannot have outside noise. To proceed,  I then found a spot that could possibly block out the noise and uninvited actors.

To set up, I got blocks and a hurdle with the other members and placed them in there indicated spots. As I was setting up, I found out that our camera was dead from the directing group member. I had to wait awhile to film. In that time period, I reviewed the story board with actors and voiced what we wanted to say. As the fully charged new camera came about, I assisted in helping fixing it and placing it on the tripod properly. After the set up, I reviewed the story board out loud and got in position. I had to take multiple shots of scene 1. As time continued on, there were many chuckles and mess ups that annoyed me. Sooner or later, I started getting used to the multiple takes and waiting to prevent unnecessary variables. After a couple of takes and revision of the storyboard I was finally done and complete with the effort I put into our commercial.

Though I started the filming process later than the other groups, I was able to still finish on time and feel complete with the videos the director had. I felt like my job was done. As I walked back to class, I looked over the storyboard to make sure that everything my group and I planned, was executed. I changed as soon as I got back which put me behind a lot in class. I decided to help a member dump our videos since there was confusion. To proper dump the videos, I went back to my notebook to review the notes we took on dump in. I was able to help in dump in, though it took a while. After dump in properly, we were given small lecture in class. The statements made in the lecture made sense to me considering the fact that I was thinking the same thing that we were lectured on. I believe that next time, I should just be more prepared, like having a charged camera and making it back to class in time.

StoryBoard

•Angles- eye level, high angle
•What movement used-Zoom, tracking, and pan
•What shots used- Establishing shot, 2 person shot, 3 person shot,  medium shot, POV
•What editing will be used- insert, jump cut, eye-line match
•Transitions- dissolve and fade out

Editing Blog Lesson

Today in class we learned everything possible about the camera, tripod and editing footage. To fully perform this task, we need a canon camera, SD card (use a reader when necessary) and a tripod. Our SD Card will have to be in the camera with the right date so everything will be filed. During our filming phase,we will have to take multiple takes to make sure that we have all the footage needed when we get back to class to edit. We never know what will happen the day of filming. We also don’t know if there is a weird noise in the background or an uninvited person in our film that we didn’t see it at first. That being said, a good amount of shots will have to be taken so our film is executed properly. The tripod has a numerous amount of accessibility to allow us to get the shot we envision on our hand held camera. Tilt and pan was demonstrated and seems pretty interesting. We were instructed to use the materials properly and carefully since it is complex and expensive.

Down to the editing part, we will be using Pinnacle studios 17, 18, or 19. On our desktop, we will need to put the right title for our folder on the desktop(essential that we have a folder on our desktop). The process called “dump in” takes place, this includes getting an SD card reader and placing it into the computer( once you are done with the SD reader, you turn it into the teacher). We open the link necessary to get the clips out which will most likely be titled “DCIM”. The clips will have to be highlighted and transported to folders so that we can upload it pinnacle studios. In pinnacle studios, we will go to edit screen then file then finally we click on new movies. Import: getting your footage from your desktop folder straight to pinnacle. In this stage, you need to click on “import”, then “desktop”, the hit the “plus sign” which will lead you to seeing option to choose from and obviously you choose your topic. To import properly, make sure the footages(raw footages)you want are all checked and click start the import at the bottom of the screen. The clips should then be highlighted and a given time to properly load.
 
 In pinnacle studios on the page where editing takes place, AV 1is for title, AV 2 is for film and AV 3 is for music. To cut film in AV 2 you are supposed to click on the razor blade before the clip you want to edit. If you open “effect editors”, you will be able to edit anything. Things such as speeding up, slowing down, and being reverse are editing techniques that can take place. In AV 3 audio can be added if you add the audio to the same folder your films are in, voice overs are added the same way as well. AV 3 consist of creating a title for the entire film. You will get the option to type in your title by clicking on the “T”and designing it specifically the way you want. Once everything is done, the process to “export” takes place which is basically taking the footage off of Pinnacle and back into the folder. The word
“Type” appears and it has to say MOEG-4, “Preset” appears and it has to say SD best quality, where you will save the film to and rendering will take place.

Research Conventions and Codes

In our commercial, we will be advertising the product Nike. These commercials entail different camera angles, shots, and movements with different edits and mis-en-scene. These commercials usually take place in daylight for natural lighting on a track field.The camera angles usually start from low angles to eye level angles then zooms out to show the actual body and the establishing shot.These directors usually use pan and tracking shots to follow the athletes as they warm up and run.

In these commercials, there are props and costumes such as spikes, water bottles, workout clothes/accessories, hurdles,and blocks.The actors use these props when filming to make the commercial more realistic. The sound in these commercial includes diegetic sounds, voice overs, internal diegetic, ambient sound and no sound when the actor is breathing really loud. In the film Forrest Gump, Jump Cut was used to show a passage of time and the majority of the time, the commercials are usually 30 seconds but the time it takes to run is longer than that The most important thing is to zoom into the Nike sign to emphasize that ,that is what the commercial is about. Medium close up and close up are used a lot but extreme close ups will be necessary if you want to depict sweat and muscles. Specifically, in our commercial we want to show a pov shot for viewers to see what the runner is seeing. The starting and closing includes iris and iris out of the logo for more emphasis.

Planning Blog for Nike Commercial

Today, my group and I started the process of planning our Nike commercial. Our idea is this, there will be three girls running on the track. Two girls who are being extremely active will be wearing Nike attire while the other girl (me) isn’t to emphasize the logo and how athletic the others girls are with their Nike attire. The camera man will be Brandon, tracking us back and forth as we run and work out to get accurate shots and angles of us individually and collectively. We also talked about the props and materials necessary to make this commercial come alive. Hopefully the day we film, it will be sunny out so that the lighting and vision will be executed as we want as well. 

Includes:

Props- blocks, hurdles

Costumes- workout clothes, spikes

Schedule- Planning blog 10/11, Storyboard 10/15, Film Blog 10/22, Editing blog 10/24

Location- track

Back up plan- Building 17 stairs in front of media center

Introductory

My whole life I have been called the wrong name to the point where its normal to me. My real name is Ambrielle with an accent over the E, like Beyoncé however, everyone calls me Ambrielle making the name sound basic. And to say the least, I'm not basic. that kind of sounded conceited and I'm far from that as well. I'm actually a very nice person who cares about others. I have a lot of love for people, but I also have a lot of love for myself which is sometimes very hard to balance at times. Sometimes I wish I wasn't the way I was because in a way it’s like I'm being ran over at times.

Other than being super kind, I'm super inclusive. I feel the need to always have people around or involved in something I am doing. I believe I am like this because of being an only child who never has cousins or family around when I'm home. The feeling of having friends around and involved in each other's lives brings me so much joy. Away from being inclusive, I can be a a little exclusive at times which can be surprising to the people I hang around sometimes. I guess they expect an open book every time, but I feel like that always a misconception with people who are very open with themselves. by the way I only have like 5 friends. 

Internally, I’m an extreme over thinker. I literally over think and plan everything out more than I should, and I hate it. I believe it is because I love security and reassurance but at the same time, I love when things are not planned so that can just go with the flow. Experiences feels better when things are not planned but because of my strange addiction to overthinking and planning, I tend to want things to go the way it was planned in my head more than often. overall, I'm an average American teenager trying to make the best out of life with issues that many other teenagers can relate to.